Sales strategies in the earlier times and today possess a significant difference. Traditionally, a sales person all had to do is explain his products and its features to the consumers, convincing them to purchase the product. However, today the situation is not the same. The customers can no more be moulded like they could be done earlier. One has to understand the client’s requirements in the market and offer goods and services accordingly. For the same reason, today it is necessary more upfront research before finding your customer rather than converting any random person to your customer. Let us understand how is it possible to pitch your sales in today’s modern world:
1. Perform a research on the needs of the consumer market
Find out what is it that today’s customers are looking for? Do a research for what problems are they facing and what is the current solution to them. Your commodity should be a solution that you can offer in the market wherever required. Thus, it is all about taking a section of the market that is facing a certain problem, and all you have to do further is to give solutions. The research also involves analysing what other competitors are offering today in the same space. Find out what makes them lack behind and what innovative can you make for the customers to shift towards your company.
2. Make the problem look real before you offer the solution
This is the public speaking section where you have analysed the requirement of your target market and have the products ready for sale. There are different type of sales presentations, verbal and nonverbal Letting you communicate with your target audience with different tools. Make the customers feel the problem very real before giving them the solution. They should find the problem to be genuine and excited for the solution.
3. Sell the benefits and not the product
Today’s market is crowded with competition. There are a plenty of companies who offer the same product (or substitutions) that you are offering. Thus, customers with a wide choice look out to the benefits they will gain in buying your commodity over any other company. Stress more on the reasons why customers should have the product and how worth is it to pay for it.
4. Listen to your customer
Now that you have explained your product to the customers, it is your time to listen. Never interrupt while the customer speaks up. It is important to accept all the feedback customers share, listen to the problems and reasons why they do not want to buy the product. Further, if they have a query before buying one, make sure you answer each and every question correctly letting them get clear about the product. Even if the customers aren’t good for you, it is important to listen to them as it is only then that you’ll realize the pros and cons of the product.
5. Discuss the sale value and objections in the product beforehand
Communication is an important aspect that can turn out things to be good. Now the sales value that you speak up should be like ‘it’s only xx amount’ or ‘it’s so cheap’. Instead, a better way of communication would be ‘it’s xx price letting you enjoy better benefits compared to what our competitors have to give’. The communication should be such that the focus should be on features and benefits which will define the price by the customer. Also, if there are any objections, speak out to them beforehand to gain trust.
6. Present your pitch with high visual impact
Every presentation requires additional multimedia support to empower your speech. Make sure to use professional powerpoint templates that will help you create visually stunning content. Your presentation needs to be able to be shared online, printed in pdf and of course be sent by email. Your prospect will request your presentation to help them remind every part of your speech, and of course the important facts behind it.
These are 6 recommendations that can help you present your offering in a better way and generate more leads. Sales are different today from what it was earlier. However, it is not impossible to have a capture of a wider market. It is all about the strategies that can help your sales pitch.